We are certainly in rough water right now in regards to the economy. We are all trying to figure out how we will make it to the next port…and how long it will take to get there. Regional Radio understands the situation and we are here to help. We understand that when the economy heads for a recessionary period, many businesses cut back on expenses. We urge you to look closely at the expenses that you may be considering. Advertising and marketing should NOT be one of them. Your competitors will be watching closely and will take the opportunity to go after your customers aggressively if you cut back. You may know this fact, as you may have been through one of these periods before. Research performed over several periods of economic slowdown indicated that those businesses that continued or increased their advertising came out even or in many cases ahead in the market. Those that pulled back or cut advertising altogether, found that it took several years to regain market share and at a higher cost. Don’t chance it…let us work with you to remain strong!
“WHEN YOUR COMPETITORS CUT THEIR ADVERTISING, YOUR ADVERTISING VOICE IS MULTIPLIED. WHEN YOUR COMPETITORS DO LESS ADVERTISING, YOUR AGGRESSIVE ADVERTISING WORKS EVEN BETTER!” DOUG SCHMITZ, GENERAL MANAGER, REGIONAL RADIO – KKWK 100.1 FM, KAAN 95.5 FM, KMRN 1360 AM, AND WWW.NORTHWESTMOINFO.COM.
If you would like to discuss some options for your advertising during this New Economy…give me a call at 800.233.1001 and we’ll set a meeting to do a professional needs analysis and make some suggestions on how to help you stay even…or better yet…gain market share!
These times test our knowledge and skills. We have the skills and know how to make Radio Advertising produce results.
Doug Schmitz, General Manager
