The Casey’s convenience store chain is rolling out a new logo. It’s the first logo change in 52 years and features Casey’s in white on a red background — but no longer features the words “General Store” at the bottom. Casey’s spokesperson, Katie Petru, says this reflects the modern identity of the stores.
Petru says the new look goes along with the new ways they are reaching customers with their app and online offerings. The Casey’s often would be the only store in some small towns — but that has changed too as the company expanded.
A store in Ankeny is the first to get the new logos and Petru says others will follow.
Casey’s has some 23-hundred stores now in 16 states.